Google Under Scrutiny in Digital Platform Probe

ACCC Chair Gina Cass-Gottlieb speaks to media during a press conference at the ACCC Office in Sydney, Australia, on June 8, 2022. AAP Image/Bianca De Marchi

Australians’ access to internet search engines, search quality and the increasing use of generative AI will face further scrutiny from the consumer watchdog.

The Australian Competition and Consumer Commission (ACCC) is probing the provision of general search services in light of multiple global regulatory and industry developments and the increasing use of generative AI as a search tool.