Google Promises Not to Harm Rivals With New Proposals for Chrome Browser

Google Promises Not to Harm Rivals With New Proposals for Chrome Browser
Google is planning an overhaul of how ads work on its popular Chrome browser in an undated photo. Andrew Matthews/PA
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Google has promised that it will not discriminate against rivals when implementing a new way to target advertising that the UK’s competition regulator worries may harm the market.

The U.S. technology giant has pledged that it will not favour its own advertising and advertising technology businesses when designing and operating a new system which will be a major overhaul of how ads work on the Chrome browser.