Google, Facebook ‘Kool-Aid’ Starting to Wear Off: CEO

Kwik Kopy CEO Sonia Shwabsky explains how her company has confronted recent challenges besetting the business sector.

Sonia Shwabsky, CEO of Kwik Kopy, one of Australia's most well-known print and copier businesses with over 100 stores across the country. Courtesy of Kwik Kopy

Kwik Kopy’s CEO Sonia Shwabsky says the ubiquity of the online world, powered by Google and Facebook, is compelling business owners and marketing managers to rethink how they connect with customers.

Instead, a renewed yearning for face-to-face interaction in the post-COVID years is galvanising the fortunes of one of Australia’s longest-running franchise brands.