France Fines Shein $26.1 Million Over Consumer Law Breaches

French regulators fined two Shein-linked companies for failing to respect consumer rights on returns, product information, and order confirmations.

The signage of cross-border, fast-fashion, eCommerce company SHEIN at a garment factory in Guangzhou, in Chinas southern Guangdong province, on July 18, 2022. Jade Gao/AFP via Getty Images

French authorities have fined two companies linked to fast-fashion retailer Shein a combined €22.5 million ($26.1 million) for breaches of consumer protection rules, regulators said on Wednesday.

The Directorate General for Competition, Consumer Affairs, and Fraud Control (DGCCRF) said the penalties followed investigations into the companies’ French operations in 2025.