Feds Encourage Canadian Businesses to Join WEF’s Initiative to Advance Net-Zero Goal

The First Movers Coalition aims to use purchasing power of businesses worldwide to decarbonize ‘heavy-emitting’ sectors such as aviation, shipping and trucking.

A World Economic Forum (WEF) sign is seen at the Davos Congress Centre during the organization’s annual meeting in Davos, Switzerland, on May 23, 2022. Fabrice Coffrini/AFP via Getty Images

The federal government is encouraging Canadian businesses to participate in a World Economic Forum (WEF) initiative that will use their buying power to drive decarbonization across seven industries globally, documents show.

The Canadian government became a partner in the WEF’s First Movers Coalition (FMC) in January, and Conservative MP Leslyn Lewis sought information on the matter in an order paper filed in October.