Fast Food ‘Value War’ to Last Into 2025 as Consumer Appetite for Deals Heats Up

Fast Food ‘Value War’ to Last Into 2025 as Consumer Appetite for Deals Heats Up
Thai Express, a food court quick service restaurant that is part of MTY Food Group Inc., is seen in a mall in Montreal on Dec. 2, 2024. The Canadian Press/Christinne Muschi
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It’s lunch time at the Eaton Centre mall in downtown Toronto and every corner of the food court is hungry for customers.

Bourbon St. Grill is trying to lure them in with a pair of beef or chicken Jamaican patties for $5 and a “budget-friendly” meal for students priced at $10.99.