Bankers and borrowers are bracing themselves for a difficult year selling eurobonds now that the days of easy money are coming to an end.
January’s often the busiest month of the year for new bond sales but as credit markets lose their biggest backer and political threats loom—Brexit, Italian fiscal angst, and trade woes—companies must wise up to 2019’s primary-market challenges. In vogue: opportunism, front-loaded issuance and higher borrowing costs.
