An investigation by the European Commission of the European Union and multiple national consumer authorities has found online retailer Shein to have allegedly engaged in a “number of practices on its platform that infringe EU consumer law,” according to the commission.
Shein was found to be allegedly offering fake discounts by advertising price reductions that were not based on the actual pre-discount prices of the products. The company put consumers under pressure to complete purchases by using tactics such as false purchase deadlines, the commission said in a May 25 statement.
