Loblaw Companies Ltd. has announced it has signed a deal with Imperial Oil. This means the rewards program at Esso gas stations across the country will change from Aeroplan to PC Optimum.
Loblaw says the deal means their PC optimum points will be more widely available.
“Expanding our relationship with Imperial means our members can now earn PC Optimum points in more than 4,500 locations across the country,” said Jim Noteboom, Loblaw’s Senior Vice President, Loyalty.
For Imperial, it means they are changing their customer loyalty program to work with Canada’s largest food retailer.
“This is an exciting collaboration that demonstrates Imperial’s continuing commitment to investing in product innovation and industry-leading marketing and reward programs.” said Jon Wetmore, vice president, Imperial Downstream.
Before the new deal, Imperial Oil used Aeroplan as their Esso customer loyalty program, which is owned by Aimia Inc.
Aimia Inc. sent out their own email to their members about the change, stating that Esso, who they have worked with for 14 years, “will no longer issue Aeroplan miles.”
“As a valued Aeroplan member, we want to keep you informed about the latest program news. After May 30, 2018, Esso stations will no longer issue Aeroplan miles. You can find answers to any questions you may have by visiting our FAQ at any time.”
It noted that up to 1.5 miles for every dollar spent will continue to be earned when using Aeroplan-affiliated credit cards for purchases at any retailer, including Esso.
