When Kristy Wieber opened a Toronto dress rental company, she quickly learned her business had an unexpected pain point: dry cleaning.
Constantly laundering pricey dresses that Rent Frock Repeat lent to its customers meant putting a lot of trust in dry cleaners, which melted the beads of at least one outfit and used harsh chemicals that dramatically reduced the lifespan of others. Even in instances when cleaning went smoothly, the service carried a hefty price tag, so Ms. Wieber and her business partner started looking for other solutions.
