Dollarama Keeping an Eye on Competitors as Loblaw Launches New Ultra-Discount Chain

Dollarama Keeping an Eye on Competitors as Loblaw Launches New Ultra-Discount Chain
A person cycles past a Dollarama store in Montreal, on June 7, 2023. The Canadian Press/Christinne Muschi
The Canadian Press
Updated:
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Dollarama Inc.’s food aisles may have expanded far beyond sweet treats or piles of gum by the checkout counter in recent years, but its chief executive maintains his company is “not in the grocery business,” even if it’s keeping an eye on the sector.

“It’s just one small part of our store,” Neil Rossy told analysts on a Wednesday call, where he was questioned about the company’s food merchandise and rivals playing in the same space.