Dendy Fined Nearly $20,000 for Misleading Ticket Prices

ACCC says Dendy misled consumers by hiding per-ticket booking fees until late in the online checkout process.

Staff at Village Cinema serve customers in Geelong, Australia, on June 22, 2020. Quinn Rooney/Getty Images

Dendy Cinema Pty Ltd has been hit with a $19,800 penalty by the Australian Competition and Consumer Commission (ACCC) over concerns it failed to clearly display the full ticket price, including unavoidable booking fees, during online sales.

The regulator issued an infringement notice to Dendy, alleging the company breached Australian Consumer Law by not presenting the total price as a single, upfront figure early in the ticket purchasing process—a practice commonly referred to as “drip-pricing.”