Cricket’s Global Expansion Hopes to Leverage America’s South Asian Diaspora

Microsoft CEO Satya Nadella and Adobe CEO Shantanu Narayen have been major supporters of the push.
Cricket’s Global Expansion Hopes to Leverage America’s South Asian Diaspora
Chris Jordan of England bowls during the 4th Vitality IT20 match between England and Pakistan at The Kia Oval on May 30, 2024 in London, England. Justin Setterfield/Getty Images
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World cricket’s showpiece event the T20 World Cup is underway for the first time with hosting rights shared between the West Indies, and the traditional home of baseball, the United States, with organisers looking to capitalise on the sport’s stateside popularity within the South Asian diaspora.

Grand Prairie, Texas hosted the bi-annual tournament’s opening game on June 2 between the United States and Canada.

Jim Birchall
Jim Birchall
Author
Jim Birchall has written and edited for several regional New Zealand publications. He was most recently the editor of the Hauraki Coromandel Post.