Consumers Prefer Short Videos: Meta Explains Why It Is Ending News Deals

‘For the vast majority of people using Facebook, less than 3 percent of their feed is news links,’ a Meta director said.

A smartphone and a computer screen displaying the logos of the social network Facebook and its parent company Meta in Toulouse, southwestern France, on Jan. 12, 2023. Lionel Bonaventure/AFP via Getty Images

Meta has said the lack of user interest in news was the reason it decided to withdraw from deals with Australian news organisations.

Following the introduction of the News Media Bargaining Code in 2021, social media giants Meta and Google entered into commercial agreements with news businesses across Australia, with the former paying the latter for putting up news on their digital platforms.