Coles Accused of ‘Utterly Misleading’ Grocery Prices

The ACCC has sued Coles, alleging the supermarket inflated prices before applying discounts, effectively misleading customers.
Coles Accused of ‘Utterly Misleading’ Grocery Prices
People line up outside a Coles supermarket in Melbourne, Australia on Aug. 2, 2020. Darrian Traynor/Getty Images
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Supermarket giant Coles has been accused of artificially increasing prices before reducing them and claiming it as a discount.

Australia’s consumer watchdog is pursuing the chain through the Federal Court for allegedly misleading consumers with its “down down, prices are down” campaign.