Canadians’ Grocery Shopping Habits Increasingly Driven by Discounts and Deals: Report

Canadians’ Grocery Shopping Habits Increasingly Driven by Discounts and Deals: Report
A customer shops for produce at a grocery store In Toronto on Feb. 2, 2024. The Canadian Press/Cole Burston
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Almost two-thirds of Canadians say they have switched their primary grocery store in the past year to score better deals.

A new survey by Dalhousie University’s Agri-Food Analytics Lab and marketing insights firm Caddle found that almost 30 percent of respondents exclusively choose their grocery stores based on in-store discounts and promotions.