Canada and the Exposure of China’s ‘High-Tech Nuclear Submarine’

In a push to make its brand a household name, Chinese telecom giant Huawei often taps into the favourite pastimes of the countries it’s trying to expand in.

A Huawei retail shop in Beijing in this file photo. AP Photo/Ng Han Guan, File

News Analysis

TORONTO—In a push to make its brand a household name, Chinese telecommunications giant Huawei often taps into the favorite pastimes of the countries it’s trying to expand in. In Canada, the company is a major sponsor of “Hockey Night in Canada,” and in Poland, it has used soccer superstar and national team captain Robert Lewandowski to sell its brand.