LONDON—The British Army is trying to turn the tables on millennial stereotypes, calling for Snowflakes, Me Me Me Millennials, Phone Zombies, and Selfie Addicts to join up in a World-War-II-style recruitment campaign.
Desperate to beef up its dwindling ranks with youngsters, the Ministry of Defence launched a recruitment campaign on Jan. 3 that echoes the famous posters saying: Your Army Needs You.
