‘Big Brother Vibes’: Spy Agency Ditches Job Ads After Mixed Reviews From Focus Groups

‘Big Brother Vibes’: Spy Agency Ditches Job Ads After Mixed Reviews From Focus Groups
The Communications Security Establishment Canada (CSEC) complex in Ottawa in a file photo. The Canadian Press/Sean Kilpatrick
The Canadian Press
Updated:

Canada’s cyberspy agency has changed course on proposed recruitment efforts after focus groups found job ads had too much of a “Big Brother vibe.”

The Communications Security Establishment spent just over $56,000 earlier this year on research from Earnscliffe Strategy Group that explored reactions to various branding concepts, including graphic designs that featured big camera lenses.