The Australian treasurer has unveiled a world-first mandatory code, or bargaining model, that will force Google and Facebook to enter negotiations with media publishers to pay for news content. If discussions break down, negotiations can go to arbitration where a deal will be mandated.
The announcement is the latest stage in an 18-month process which has seen the Australian government push the digital giants to finalize an agreement with media companies. The code also compels the tech giants to provide more data transparency and control to media companies using their services.
