Amid Struggles With Recruitment Woes, Canadian Military’s New Hiring Campaign Rated ‘Desperate’: DND Survey

The Canadian Armed Forces prepare to load a helicopter onto a C-177 Globemaster III in Quebec City as part of sending relief to the flooded areas of British Columbia, on Nov. 19, 2021. The Canadian Press/Jacques Boissinot

Potential job applicants are calling a new Canadian Armed Forces (CAF) recruitment campaign “desperate” and “off-putting” as the military faces significant issues with both retaining and recruiting new members, according to a recent survey.

The survey, contracted by the Department of National Defence (DND), also found that a number of job-seekers saw the military’s recent “We’re Hiring” campaign as potentially insufficient for attracting top talent as the military is forced to compete with a “highly competitive job market,” according to Blacklock’s Reporter.