Alcoholic Drink ‘Hard Solo’ Renamed to ‘Hard Rated’ After Finding It Appealed to Minors

‘The packaging of Hard Solo would be difficult to distinguish for the average teen to inadvertently pick up the wrong can of beverage,’ said a parent.

Alcoholic beverage Hard Solo and soft drink Solo. Courtesy of Asahi Beverages

Australian alcoholic beverage Hard Solo has been forced to rebrand itself to Hard Rated after the marketing regulator found that the drink had a strong appeal to teens.

Hard Solo is the new version of the popular lemon-flavoured soft drink Solo with an alcoholic twist of vodka.