Alberta Unveils Plans to Change Licence Plate Slogan to ‘Strong and Free’

Alberta Premier Danielle Smith, right, and Minister of Service Alberta and Red Tape Reduction Dale Nally, announce a voting period for Alberta's new licence plates in Edmonton, on Oct. 15, 2025. The Canadian Press/Amber Bracken

Alberta has announced plans to change its licence plate slogan from “Wild Rose Country” to “Strong and Free.”

The new plate design will be available by late 2026, Premier Danielle Smith and Minister of Service Alberta and Red Tape Reduction Dale Nally announced during an Oct. 15 press conference.