The Australian Competition and Consumer Commission (ACCC) has launched legal action against eHarmony in the Federal Court in response to the dating site company’s allegedly misleading pricing, renewal, and membership duration statements.
The consumer watchdog said that eHarmony misrepresented itself as a free dating site but that users could not engage in continuous communication with other users under the free basic membership. Under the free membership, users can only see blurred and unrecognisable pictures of other users and receive and reply to only one message from a premium member.
