83 Percent of Australian Brands Appear to Monitor Customers Online: Report

83 Percent of Australian Brands Appear to Monitor Customers Online: Report
A woman uses her computer key board to type while surfing the internet in North Vancovuer, B.C., on Wednesday, Dec., 19, 2012. The Canadian Press/Jonathan Hayward
Updated:

A recent privacy report has found that 83 percent of Australian brands appear to track their customer’s activity online, while 82 percent of consumers are uncomfortable with their location data being shared with other companies.

According to the 2022 edition of the Deloitte Australian Privacy Index, consumers are asking for transparency, assurance and control over the use of their data which is shared with the government and corporations.

Nina Nguyen
Author
Nina Nguyen is a reporter based in Sydney. She covers Australian news with a focus on social, cultural, and identity issues. She is fluent in Vietnamese. Contact her at [email protected].
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