6 in 10 Australians Want Businesses to Stay Away from Politics

While 96 percent of Australians wanted brands to do some form of good, 61 percent did not support companies taking a position on social and political issues.

Shoppers cross the road at Pitt Street in Sydney, Australia, on Dec. 26, 2022. Roni Bintang/Getty Images

The majority of Australians do not want companies to get involved in politics, a new study has shown.

Advertising agency Leo Burnett Australia and the University of Technology Sydney’s (UTS) business school have released a joint survey (pdf) that studied what consumers wanted businesses to do to have a positive impact on society.