With Player Stylists and Gucci Collabs, MLB Eyes a Fresh Look With Younger Fans

With Player Stylists and Gucci Collabs, MLB Eyes a Fresh Look With Younger Fans
Seattle Mariners' Julio Rodriguez greets Arizona Diamondbacks pitcher Zac Gallen during the baseball All-Star Game red carpet show in Seattle on July 11, 2023. Lindsey Wasson/AP Photo
The Associated Press
Updated:

SEATTLE (AP) — Major League Baseball’s quest for the crown of cool will be on display Tuesday when its top players strut down a red carpet show at Seattle’s famous Pike Place Market ahead of the All-Star Game.

The fan-friendly event is as much an homage to baseball’s iconic place in street style—from the game’s signature caps and jerseys to the classic tees—as it is an indication that MLB is increasingly staking its claim on fashion as an entry to new audiences and pop culture reverence.