Why Would Jean Paul Gaultier Want People to Shop H&M?

In a recent interview, Gaultier gave an unexpected endorsement to the very opposite of haute couture—fast fashion.
Why Would Jean Paul Gaultier Want People to Shop H&M?
The fashion designer Jean Paul Gaultier speaks during a press conference prior to the opening of the exhibition devoted to him on March 30, 2015 in Paris. (Patrick Kovarik/AFP/Getty Images
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This week fashion designer Jean Paul Gaultier’s retrospective opens at the Grand Palais in Paris as a sort of farewell. Gaultier has quit the breakneck pace of ready-to-wear to focus on haute couture, which he’s been designing since 1997.

But in a recent interview, he gave an unexpected endorsement to the very opposite of haute couture—fast fashion.

“There are labels that do inexpensive clothes very well, like Zara, H&M, Uniqlo. People can dress well for not too much money,” Gaultier told Associated Press’s Thomas Adamson. “So why go and buy expensive clothes?”

Why, indeed?

No, Gaultier is not following in the footsteps of Karl Lagerfeld, Alexander Wang, and Versace to become the latest high-end designer to collaborate with the Swedish fast-fashion giant.

What’s at work here is an open acknowledgement that low-end fashion, in a backward sort of way, peddles designer fashion. At the very elite end of the fashion spectrum, demand is in elastic.

Those who can pay $8,000 for a dress will still do so, regardless of the state of the economy at large. The more unattainable such an item is for most, the more desirable it becomes for the few. Economists call this the “snob effect.”

French fashion designer Jean Paul Gaultier speaks at his exhibition "The Fashion World of Jean Paul Gaultier. From the Sidewalk to the Catwalk", at the Grand Palais in Paris, France, Tuesday March 31, 2015. (AP Photo/Michel Euler)
French fashion designer Jean Paul Gaultier speaks at his exhibition "The Fashion World of Jean Paul Gaultier. From the Sidewalk to the Catwalk", at the Grand Palais in Paris, France, Tuesday March 31, 2015. AP Photo/Michel Euler
Christine Lin
Christine Lin
Author
Christine Lin is an arts reporter for the Epoch Times. She can be found lurking in museum galleries and poking around in artists' studios when not at her desk writing.
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