WH Says Biden-Harris Branding is to Emphasize VP’s Role

Then-presumptive Democratic vice presidential nominee, U.S. Sen. Kamala Harris listens as presumptive Democratic presidential nominee Joe Biden at the Hotel DuPont in Wilmington, Delaware, on Aug. 13, 2020. Drew Angerer/Getty Images

The White House on Tuesday elaborated on the use of the term “Biden-Harris administration” as a way to emphasize the importance of the vice president’s role.

When asked by a reporter about whether there are deeper reasons behind the “rebranding” of the term—from the “Biden administration” to the “Biden-Harris administration” on the White House website, press secretary Jen Psaki asked back, “Is it a rebranding?”