A company or any kind of business organization is basically the manifestation of a concept based on a product or service that is believed to resolve a particular absence in the marketplace or community in which it is launched. It requires a well-thought-out marketing plan that facilitates the knowledge of said product or service reaching the preferred target audience.
Even if both of the above factors are planned and implemented effectively, there is yet another crucial aspect that is not prioritized and oftentimes not even considered—a sound comprehensive financial plan.
