Walmart Inc.’s quest to go upmarket has now taken the red-state retailer to the streets of Manhattan.
The company has revived the defunct Scoop label and will position it as a private fashion brand, Walmart’s online fashion chief Denise Incandela said in a statement Sept. 16. Walmart’s website and some stores will carry more than 100 items including tops, shoes, and handbags priced from $15 to $65. Scoop’s co-founder Stefani Greenfield, who launched the business in 1996, is involved in the brand’s development.
