CBS, ESPN, Fox, and NBC could take a $200 million loss to their estimated $2.5 billion in NFL advertising earnings if NFL game ratings keep dropping. The Hollywood Reporter, citing Jefferies analyst John Janedis, suggested a 10 percent shortfall.
And Wall Street, the report stated, is taking notice of the NFL ratings drop—namely that there are fewer excuses for falling viewership than a year ago when Donald Trump and Hillary Clinton were campaigning for president.
