Volvo: The Importance of China to a Swedish-Based Global Brand

Volvo: The Importance of China to a Swedish-Based Global Brand
The new Volvo XC60 Volvo Group
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Since being acquired by Chinese business conglomerate Zhejiang Geely Holding Group (Geely) in 2010, the iconic Gothenburg, Sweden-based automotive manufacturer has never looked back.

We had the opportunity to sit down with Canadian spokesperson, the affable Kyle Denton in the company’s Canadian head office. In a lively discussion on a warm late summer day, a wide-ranging conversation occurred around many things Volvo.

David Taylor
David Taylor
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David Taylor is an independent automotive lifestyle writer based in Barrie, Ontario who is fascinated by innovation and technology which enhance the overall driving experience.
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