Designing and building cars for an ever-demanding consumer is a challenge every automobile manufacturer must meet—especially if the intent is to introduce new vehicles to a global market. While this approach is not a question of presenting a car or SUV that meets every single lowest common denominator, those OEMs who make the commitment have much higher goals. One such manufacturer is Volvo.
We recently met up with Mary McNeill, marketing director of Volvo Car Canada Ltd. at their Canadian HQ in Richmond Hill, Ontario to talk about Volvo’s latest entry into a burgeoning global market—the brand new, available in dealerships in Canada commencing April 2018, the 2019 Volvo XC40.
