Verizon Wireless is ending its unlimited data service offers today, July 7, and instead switching over to three-tiered data packages. The move follows AT&T that stopped offering unlimited data plans last year, and T-Mobile that capped its unlimited offers in May.
Verizon announced the plan in June as a strategy to limit the company’s rising bandwidth costs from users who consume large amounts of bandwidth by streaming videos, downloading music, and so on, and provide cheaper packages for users who use considerably less data and are yet subscribed to the same unlimited plans as those who use tremendous amounts of data.
The three tiers Verizon plans on instituting are for 2-gigabytes per month at $30, 5-gigabytes a month for $50, and 10-gigabytes a month for $80.
This marks the third of four major U.S. wireless carriers to have ended their unlimited data packages. Sprint now remains the only major U.S. carrier that has not indicated any plan to end its unlimited data offers, however that may change as pressures mount on it to stay competitive and create lower-priced packages that will ultimately save it money.
Mobile data usage will not be the only service to see the end of unlimited plans. AT&T is planning on limiting its primary wire line Internet services also. The company says it will put 150-gigabyte limits on its DSL customers and 250-gigabyte limits on its U-Verse customers, according to dslreports.com.
Users who already have existing unlimited plans with Verizon will still be supported.