No stranger to the green commerce space, Annalea Krebs is the epitome of a social entrepreneur—someone who uses entrepreneurial principles to further social and environmental goals.
Vancouver-based Krebs is the founder of TheChange, an organization focused on advancing the sustainability movement locally.
She has just launched EthicalDeal, a website that offers ethical consumers discounts on green products and services through the power of group buying.
EthicalDeal features daily deals at 50 to 90 percent off in each market it serves. When enough people sign up to activate the group discount, the deal becomes available to all.
“We wanted to give consumers extra incentive to buy from local, sustainable companies and also raise the profile of companies offering green products and services,” said Krebs.
Some consumers resist buying ethical products because they think they’re too expensive, or the quality isn’t as good, or they don’t know where to find them or what to trust, she said.
“EthicalDeal makes it easy to go green by organizing exclusive deals on the best green stuff to do, see, and buy in your city.”
EthicalDeal follows a similar format to Groupon, a deal-of-the-day website that has gained a cult following on the Internet. The main difference is that ethicalDeal will only partner with companies that are involved in the green movement, Krebs said.
Groupon, a combination of the words group and coupon, offers daily deals at Vancouver restaurants, spas, sporting events, theatres, and others. Businesses are promised a minimum of customers and can therefore offer substantial discounts.
TheChange.com provides local organizations with profiles that engage people in their “sustainability journey.” Many of the companies featured on TheChange.com, such as Salt Spring Coffee, Semperviva Yoga, Rocky Mountain Soap Co, and Ecoeverything, have already signed on to ethicalDeal, said Krebs.
“EthicalDeal is for anyone who wants to help build the green economy. It provides newcomers with an easy way to get introduced to a green lifestyle. For the already converted, it’s a great excuse to try something fun and new.”
For more information or to sign up to win a $500 green shopping spree, visit www.ethicaldeal.com.
Vancouver-based Krebs is the founder of TheChange, an organization focused on advancing the sustainability movement locally.
She has just launched EthicalDeal, a website that offers ethical consumers discounts on green products and services through the power of group buying.
EthicalDeal features daily deals at 50 to 90 percent off in each market it serves. When enough people sign up to activate the group discount, the deal becomes available to all.
“We wanted to give consumers extra incentive to buy from local, sustainable companies and also raise the profile of companies offering green products and services,” said Krebs.
Some consumers resist buying ethical products because they think they’re too expensive, or the quality isn’t as good, or they don’t know where to find them or what to trust, she said.
“EthicalDeal makes it easy to go green by organizing exclusive deals on the best green stuff to do, see, and buy in your city.”
EthicalDeal follows a similar format to Groupon, a deal-of-the-day website that has gained a cult following on the Internet. The main difference is that ethicalDeal will only partner with companies that are involved in the green movement, Krebs said.
Groupon, a combination of the words group and coupon, offers daily deals at Vancouver restaurants, spas, sporting events, theatres, and others. Businesses are promised a minimum of customers and can therefore offer substantial discounts.
TheChange.com provides local organizations with profiles that engage people in their “sustainability journey.” Many of the companies featured on TheChange.com, such as Salt Spring Coffee, Semperviva Yoga, Rocky Mountain Soap Co, and Ecoeverything, have already signed on to ethicalDeal, said Krebs.
“EthicalDeal is for anyone who wants to help build the green economy. It provides newcomers with an easy way to get introduced to a green lifestyle. For the already converted, it’s a great excuse to try something fun and new.”
For more information or to sign up to win a $500 green shopping spree, visit www.ethicaldeal.com.
