What to Know About Surveillance Pricing as States Crack Down on Usage

Federal regulators and state lawmakers are scrutinizing how companies use personal data—from browsing habits to location—to tailor prices.

Shoppers at a grocery store in Centreville, Va. on Nov. 2, 2025. Madalina Kilroy/The Epoch Times

The price you pay for a product may depend not just on demand, but on what companies know about you.

Surveillance pricing is a growing practice nationwide, where businesses use individualized prices to maximize profits, based on calculations about what the consumer is willing to pay.