LOS ANGELES—Hollywood’s video game performers went on strike July 26 after negotiations with game industry giants that began more than a year and a half ago came to a halt over artificial intelligence (AI) protections.
Leaders of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) have billed the issues behind the labor dispute—and AI in particular—as an existential crisis for performers. Game voice actors and motion capture artists’s likenesses, they say, could be replicated by AI and used without their consent, and without fair compensation.
