Vegan activists stormed into a steakhouse in the United Kingdom and played recordings of cows being slaughtered for meat, but diners were seen making fun of them, according to reports.
The mob is with the group Direct Action Everywhere— based in Berkeley, California— and who call for “total animal liberation.” The group has received heavy criticism for their tactics from other vegans and consumers alike, with the Director of Operations for Certified Humane, Mimi Stein, saying that the group “is attempting to undermine consumer confidence in products which are in fact ethically produced and businesses working in good faith to reinvigorate a very desirable traditional business model,” according to the Washington Post.