The United States Department of Agriculture (USDA) announced the launch of the Great American Cotton Plan, which seeks to strengthen the domestic cotton farm economy through measures such as increasing demand for American-grown cotton products, in a May 28 statement.
“The announcement comes as cotton producers face a fifth consecutive year of negative returns driven by rising input costs, trade distortions, and increasing competition from synthetic materials,” USDA said. “As part of the plan, USDA will elevate the ‘Plant Not Plastic’ initiative to encourage consumers to purchase products made with healthy natural American cotton fibers rather than synthetic plastic-based alternatives.”
