Trump Says ‘Couldn’t Care Less’ If Foreign Auto Makers Raise Prices Due to Tariffs

‘If you make your car in the United States, you’re going to make a lot of money,’ he said.

President Donald Trump walks towards Marine One on the South Lawn of the White House on March 28, 2025. Andrew Harnik/Getty Images

President Donald Trump said on March 29 that he did not ask automotive CEOs to avoid raising prices in response to sweeping tariffs and that he “couldn’t care less” if they do so on foreign-made cars.

The Trump administration is poised to levy 25 percent tariffs on all foreign-made automobiles and components on April 2, with temporary exceptions given to companies that import vehicles or parts under the United States-Mexico-Canada Agreement (USMCA) until the government creates a process for applying those duties, according to the White House.

Trump made the comments in a Saturday phone interview with NBC News. He was asked about his recent message to automotive industry executives and whether he warned them against raising prices.

“The message is congratulations, if you make your car in the United States, you’re going to make a lot of money. If you don’t, you’re going to have to probably come to the United States, because if you make your car in the United States, there is no tariff,” Trump said, adding that he never told them not to raise prices.

“No, I never said that. I couldn’t care less if they raise prices, because people are going to start buying American-made cars,” he said. “I couldn’t care less. I hope they raise their prices, because if they do, people are going to buy American-made cars. We have plenty.”

The president emphasized that he wasn’t concerned about car prices increasing.

“No, I couldn’t care less, because if the prices on foreign cars go up, they’re going to buy American cars,” Trump said.

Following the interview, one of the president’s aides clarified to NBC that Trump was specifically talking about an increase in foreign car prices. The Epoch Times has requested a full transcript of the call from NBC.

Trump also said the 25 percent tariffs on foreign cars and components would be permanent.

“Absolutely, they’re permanent, sure. The world has been ripping off the United States for the last 40 years and more. And all we’re doing is being fair, and frankly, I’m being very generous,” he said.

Set to take effect on April 2, which he has referred to as “Liberation Day,” the tariffs will also hit a variety of other consumer goods. Trump said on Saturday that he prefers to not further delay the implementation of those tariffs, but he would consider negotiations “only if people are willing to give us something of great value. Because countries have things of great value, otherwise, there’s no room for negotiation.”

The Trump administration has said its goal with the tariffs is to promote American manufacturing and equalize the nation’s trade deficit worldwide.