Texas Governor Announces Ad Campaign in Mexico and Central America Aimed at Deterring Illegal Immigration

The billboard ads will highlight the dangers of making the journey to the U.S. southern border.

Illegal immigrants cross the Rio Grande from Mexico into the United States in Eagle Pass, Texas, on Sept. 30, 2023. John Moore/Getty Images

Texas Gov. Greg Abbott, in an attempt to deter last-minute illegal immigration into the state, has announced an advertising campaign warning migrants attempting the dangerous journey to the southern border that they face arrest and deportation.

Abbott held a press conference on Dec. 19 on a private ranch near Eagle Pass, where women had been sexually assaulted by gangs, human traffickers, and coyotes to highlight the dangers to migrants.