Sen. Ted Cruz (R-Texas) said he is looking into why a transgender influencer was selected for a Bud Light partnership earlier this year—namely, if it was designed to target their followers on social media.
In a letter to ad agency Captiv8, the senator wrote that Anheuser-Busch, the owner of Bud Light, reached out to the firm in March after a Bud Light “team member who ‘wanted to push and make change’” sought to appeal to younger people. The agency then allegedly promoted the influencer, Dylan Mulvaney, “who was selected over other young influencers like 23-year-old actress Reneé Rapp” before a deal for a “couple of weeks” was hashed out, he said, according to a news release issued Thursday.
