Target has removed a range of controversial LGBT-themed children’s products from all of its U.S. stores and its website after calls to boycott the retailer spread on social media.
The retail giant cited employee safety concerns and angry backlash in some stores as motivating the move. It comes after calls spread on social media to boycott Target over its 2023 “Pride Collection,” which included LGBT-themed products for children as young as infants.
“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work,” a statement from Target reads. “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”
Products for infants, including onesies with pro-LGBT slogans and content, were part of the collection. One onesie includes the text “Bien Proud,” and another features what appear to be LGBT rainbows and hearts along with the transgender flag colors.
