The San Diego Planning Commission threw its full support behind a $3.9 billion development, endorsing a proposal to reshape a 49-acre parcel in the Midway District with a mix of residences, entertainment venues, and green spaces.
The approved package encompasses a detailed project blueprint, an environmental impact assessment, amendments to the city’s general and community plans, and a rezoning of the area from commercial to mixed residential use.
The commission required an amendment for the proposal to move forward. The development agreement must be revised to ensure transit enhancements—specifically, a redesign of Sports Arena Boulevard to include dedicated bus lanes—are completed in the project’s initial phase, rather than delayed to later stages.
The mandate reflects concerns from residents and board members about the area’s already congested roads, intensified by its proximity to major freeways and the San Diego International Airport.
Jordan presented renderings showcasing a revitalized district, replacing aging lots with vibrant public spaces and modern infrastructure. The plan also introduces two new streets to improve traffic flow and roughly 4,000 parking spaces reserved for residents and shoppers.
Commissioner Matthew Boomhower, who moved to recommend approval, said the project will be a landmark for the city, comparing its potential to transformative developments such as Petco Park, Liberty Station, and SDSU Mission Valley.
“This initiative will not only reimagine this underutilized site but also spark renewal across surrounding neighborhoods,” Boomhower said during the meeting.
“The status quo here is simply not an option.”
He acknowledged community concerns about connectivity to the Old Town Transit Center, a main transportation hub.
”The proposed express bus lanes will help, but they must be prioritized in phase one to ensure this project delivers on accessibility,” he added.
During the meeting. Cathy Kenton, speaking for the Midway-Pacific Highway community board, described the project as long overdue for renewal.
“Midway Rising is the much-needed catalyst to change for our decades-long stagnant neighborhood,” she told the commissioners.
“Day after day, year after year, we’ve seen the same strip clubs, the same industrial warehouses, the same commercial strip malls and rotating homeless encampments.”
Echoing that sentiment, Councilmember Jennifer Campbell applauded the project as a step in the right direction.
“This project is on track to completely revitalize the Midway District by adding an upgraded new sports arena in addition to over 4,000 new homes, nearly half of which will be affordable housing,” she said in remarks submitted ahead of the vote.
“In the state of California, we have yet to see an affordable housing development of this magnitude, and I am proud that San Diego will be the first to build a project of this scale.”
Not everyone shared that enthusiasm.
With the commission’s approval, the proposal heads to the City Council’s land use committee for review.







