Ring Scraps Partnership With Flock Safety After Super Bowl Ad Sparks Privacy Concerns

No customer Ring videos were sent to the outside company.

A person pushes the doorbell on their Ring doorbell camera in Wolcott, Conn., on July 16, 2019. AP Photo/Jessica Hill, File

Ring has canceled its partnership with Flock Safety after a Super Bowl ad debuting its “Search Party” feature sparked immediate public backlash over privacy concerns.

Neither company blamed public backlash over the ad—seen by nearly 128 million viewers—as a reason for the split.