California

Plant Burgers Bomb With McDonald’s Fans, but the $5 Meal Is a Smash

After failing in San Francisco and Dallas, the plant-based burgers will stay off the menu, said the company president. The bargain meal is another story.
Plant Burgers Bomb With McDonald’s Fans, but the $5 Meal Is a Smash
A McDonald's restaurant in Los Angeles on Oct. 24, 2017. Lucy Nicholson/Reuters
Jill McLaughlin
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Fast-food giant McDonald’s saw its new plant-based burger flop with customers in San Francisco and Dallas, company President Joe Erlinger said during the Wall Street Journal’s Global Food Forum on June 26.

McDonald’s rolled out the McPlant, a veggie burger made by Beyond Meat, in the test markets in 2022 but it didn’t catch on, according to Mr. Erlinger.

Jill McLaughlin
Jill McLaughlin
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Jill McLaughlin is an award-winning journalist covering politics, environment, and statewide issues. She has been a reporter and editor for newspapers in Oregon, Nevada, and New Mexico. Jill was born in Yosemite National Park and enjoys the majestic outdoors, traveling, golfing, and hiking.