Online Platforms Must Comply With Take It Down Act: FTC

Victims, including minors, must be protected from people who produce nonconsensual intimate images or deepfakes for ‘depraved motives,’ the FTC chair said.

First Lady Melania Trump signs the Take It Down Act alongside President Donald Trump, lawmakers, and victims of artificial intelligence-generated deepfakes and revenge porn, during a signing ceremony in the Rose Garden of the White House on May 19, 2025. Chip Somodevilla/Getty Images

Federal Trade Commission (FTC) Chairman Andrew N. Ferguson sent letters to more than a dozen major digital platforms, asking for their full compliance with the Take It Down Act by May 19, the agency said in a May 11 statement.

The Act “requires covered platforms to establish a process allowing victims, including children, to request removal of intimate photos or videos shared without their consent,” FTC said. “The letter specifies that covered platforms must provide clear and conspicuous notice about the removal process. They must also take down the nonconsensual images, and all identical copies, within 48 hours of receiving a valid request.”