New FCC Rules Would Require Notice of AI-Generated Content in Political Ads

Chairwoman Jessica Rosenworcel said the FCC is taking a significant step to ‘guard against AI being used by bad actors.’

Jessica Rosenworcel, chairwoman of the Federal Communications Commission, testifies during a House Energy and Commerce Committee Subcommittee hearing in Washington on March 31, 2022. Kevin Dietsch/Getty Images

Americans may soon hear disclaimers about the use of artificial intelligence in political ads.

On July 25, the Federal Communications Commission (FCC) issued a notice of proposed rulemaking requiring FCC-licensed broadcasters to “provide an on-air announcement for all political ads that include AI-generated content disclosing the use of such content in the ad.”