The NCAA took a major step on Oct. 29 toward allowing college athletes to cash in on their fame, voting to permit them to “benefit from the use of their name, image and likeness.”
The nation’s largest governing body for college sports and its member schools now must figure out how to allow athletes to profit—something they have fought against doing for years—while still maintaining rules regarding amateurism. The NCAA Board of Governors, meeting at Emory University in Atlanta, directed each of the NCAA’s three divisions to create the necessary new rules immediately and have them in place no later than January 2021.
